The core of VRM (the opposite of CRM, customer relationship management) is about equipping individuals with tools of independence and engagement. It is, indeed, paradigm inversion. The idea is to equip customers with tools of both independence and engagement. That is, independence from sellers and better ways of engaging with sellers. A badly needed tool-set for the next gen web 3.0.
It will take a while for our society to re-balance - and even invert some paradigms - given the fact that we as individuals are now computerized too. It used to be ONLY large companies were 'computerized'.
So why is this needed? Because it will empower the masses on the web to engage directly with many, many more people and business's than before. Its a power tool for the 'edge' economy. It will provide an 'in-check' mechanism to help prevent deception and general inconsistencies throughout the web. And when a common set of rules emerge, everyone will know how to play and what's expected of them.
For example: copyrighted works and piracy
'VRM could involve agreements made on an individual basis — ones that could involve actual relationships between copyright holders and their customers. For example, if I buy an open (non-DRM’d) copy of an album by Jon Anderson (my favorite classic rock singer from the band, Yes), it might involve letting him know who I am, what I listen to, the fact that I really enjoy his music, my commitment not to duplicate it beyond my own personal use, and some other possible options: including re-distributing it for pay that would get us both portion of the net revenue. The options are wide open. What matters is that there would be a relationship based on mutual interest, trust and control. More than what we have now, an unconnected interested consumer. Make this a bit more personal and you might have MUCH more cooperation, less piracy.
As important as Data Portability will be, this holds a close second. Next: Why is Data Portability so important and how can it effect you?
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